Website Design, Build and Digital Marketing Services

Atlas Contract Furniture’s experienced team of contract furniture specialists provide a worldwide service. Managing projects across the hospitality sector, ACF oversee projects from conception to completion with the help of their CAD, Sales and in-house manufacturing and installation teams. 

ACF wanted a website that would represent their brand and showcase their work to audiences in the UK and overseas. Rank Your Domain was tasked with the design and build of a new website for Atlas Contract Furniture that we continue to support with digital marketing services, helping to increase their website traffic, conversions and brand awareness online.

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The former ACF website was restrictive and in need of a more engaging and SEO friendly design to improve their online visibility and UX. ACF came to Rank Your Domain to manage the design and marketing of the UK website as well as the international versions for France and Sweden.

We built the new UK Atlas website and created the two international versions using Joomla, an open-source platform. We put responsive design at the heart of the project, along with a focus on SEO. Optimising the website for both users and search engines involved assessing the main menu structure to ensure key product and service pages would hold the majority of the link value.

Not only this, but we also developed the new website with a CMS that is simple to use and built to support our content marketing efforts.

SEO Services 

Our main objective was to improve the visibility of Atlas Contract Furniture in the SERPs to boost the likelihood of them being discovered by potential customers in their target markets of the UK, Sweden and France. From the outset, we took a collaborative approach, working closely with George and Alex from ACF, keeping in regular contact in the form of emails, calls and catch-up meetings, plus giving them insight through our monthly SEO client reports.

We created a campaign plan to grow visibility in organic search, drive conversions and build brand awareness. We continue to conduct regular competitor research to identify new opportunities and gather ideas on increasing indexation by adding new content to the website. We were also tasked with conducting SEO work for the Swedish and French websites, applying hreflang tags and handling the translation process internally for the French website.

Initially, we conducted comprehensive keyword research to help put a focus on the target audience and to help us optimise the content on the key pages of the website. Since the site launched, we have seen a large increase in organic goal conversions, namely completed contact forms and brochure downloads. As with all SEO projects, it is a continuous process and we continue to expand the site to improve indexation, target new keyword groups, and in early 2020 we even restructured the website as part of our commitment to optimisation.

CRO

Conversion rate optimisation was an important component in increasing the number of organic goal conversions. Using Google Optimise, Hotjar and Google Analytics, we carried out A/B tests to determine which colours, copy and buttons obtained the best results. This insight continues to help us improve the Atlas Contract Furniture website, and through continued monitoring, we can tweak elements of the site to improve performance.

Content Marketing 

Aside from looking after the technical SEO of the website, such as general crawl health and meta data, we deliver content marketing services for Atlas Contract Furniture. We conduct long-tail keyword research and use an FAQ visibility explorer to find new opportunities for fresh and relevant blog post ideas. We then write up and optimise the blog posts before posting them on the website to assist in drawing in new website traffic. The content team produce regular case studies to showcase the latest work completed by ACF, ensuring content on the website is regularly updated and uses enticing images for the best results.

The digital team is responsible for the management and delivery of an integrated campaign using SEO, PPC, Social Media and Content Marketing. We work closely with Atlas Contract Furniture where we share ideas and make recommendations to improve their business’ visibility across the web to drive results.

HAYLEY CLASBY - DIGITAL MARKETER, Rank Your Domain