Promoting the Brand and Building An Online Audience with Social Media Marketing

Dream Doors are one of the UK’s leading kitchen makeover companies with over 90 franchise showrooms up and down the country. They achieve stunning kitchen transformation for their customers.

Rank Your Domain have worked with Dream Doors for a number of years, providing an all-inclusive digital marketing package, as well as web design and development services. Having created a solid foundation with the Dream Doors website, the logical next step was to further the company’s visibility online with social media marketing. We deliver ongoing social media support, including scheduling daily content for Facebook, Twitter, Instagram and Pinterest, as well as running regular competitions and managing the Dream Doors Facebook paid advertising campaigns.

In offering social media support through scheduling daily posts across multiple platforms, using Sprout Social, as well as Photoshop for strong supporting images and graphics, Dream Doors were able to achieve a 215% increase in Facebook followers, garner a further 306% in Facebook engagements and nearly 6 million impressions across social media between Nov 2018 and Oct 2019.

We were also able to meet Dream Doors’ target of 30,000 Facebook likes in 2019, and we have since been able to increase this to 46,000 page likes as of June 2020.

Comprehensive Social Media Campaigns

In order to expand Dream Doors’ online following, we acknowledged that we would need to ensure their social media platforms had regular posts (at least daily). Using the social media scheduling platform Sprout Social, we have ensured that Dream Doors has posts scheduled throughout the week, with weekly competitions to further boost engagement. Using enticing language and calls to action within the posts and using Photoshop to create engaging images to accompany the text, we have combined quality with consistency.

We have also run many different Facebook ad campaigns to boost conversions, lead generation, engagement and more.

The challenge of ensuring the various social media platforms have daily posts is that it requires continuous creativity, inspiration and meticulous time management.

End Result 

By regularly researching trends, re-purposing Dream Doors’ website content and putting together social media plans, we have been able to maintain an effective social media presence. We have also collaborated with Dream Doors in order to align with their message and goals for social media.

As social media platforms evolve and new features emerge, we have been quick to look into these features and see how we can utilise them for the best results.