eatsleepdoodle
Digital Marketing for a Unique Gift Company
eatsleepdoodle is a gift company that specialises in creative and educational products for young children. This ranges all the way from butterfly pencil cases to educational world map duvet covers.
eatsleepdoodle tasked us with improving their SEO as they wanted to boost their online visibility. However, they have since made use of a variety of our services to not only improve their SEO, but also enhance their web design and increase their digital marketing efforts.
As a full digital agency, we have been able to provide a selection of services to help eatsleepdoodle. Despite initially reaching out to us for SEO improvements, they have decided to branch out further and allocate budget to other areas of their marketing, including social media and PPC, as they look to improve the number of conversions they achieve every month. The Rank Your Domain team have been agile in accommodating this, working closely with the client to meet their goals.
Our strength is that we are able to provide our clients with a vast range of specialisms all under one roof, and we continue to offer digital marketing support to the client. Since starting work with Rank Your Domain, eatsleepdoodle have developed their business and achieved considerable growth.
With their help and expertise on SEO, PPC and social media advertising, Rank Your Domain have helped increase traffic to our website by over 85% in a year. They are a highly skilled, dedicated and supportive team who are, best of all, a complete joy to work with.
Georgie Hitchcock, Commercial Director - Eatsleepdoodle
Increase In Average Session Duration
January - December 2020
Increase in Organic Traffic
January - December 2020
Decrease in Bounce Rate
January - December 2020
SEO Services
The team at Rank Your Domain manage the site health of both the UK and US websites, running regular crawls to make sure that the sites are optimised to perform well for search engines.
SEO Basics
From the outset of working with eatsleepdoodle, we set up SEO monitoring tools to measure the performance of the websites, using products including Google Analytics and Search Console. We continually monitor the sites to make sure they are being indexed and that the sitemaps are kept up to date.
Technical SEO
In terms of technical SEO, our experienced team continually monitor the site and action any required improvements such as identifying and fixing any broken links, adding structured data to the site and we ensure the website uses an SEO friendly URL structure. We also check that both sites are optimised to load quickly and perform on both mobile and desktop devices.
Keyword Research
As part of the SEO work, we conduct in depth keyword research to find new terms for eatsleepdoodle to target and rank for, in order to help them find new customers looking for creative gifts for children. We identify their competitors and conduct keyword gap analysis so that they can continue to find the most relevant audience who are likely to purchase from them.
On-Page SEO
On page SEO involves fixing any broken links, resolving meta data issues and updating content to make sure it is optimised for users and search engines.
Our digital marketing team take care of the off-page SEO work too, including managing any online listings such as the eatsleepdoodle Google My Business profile.
Social & PPC
We help to optimise several social media accounts for eatsleepdoodle and have set up Facebook and Instagram stores to help increase their social reach.
Through using Adobe Photoshop and eatsleepdoodle's bespoke product images, we produce high quality ads that can be deployed on both Facebook and Instagram as part of a strategic paid marketing campaign.
We monitor and run eatsleepdoodle’s PPC and YouTube ad campaigns to ensure that they receive the best ROI for their ad spend and reach the best possible target market.
Web Development
The web development team now support eatsleepdoodle, meaning if they ever require a custom element for the website, they simply get in touch with Rank Your Domain and a member of our development team will action their request. This means that they are able to keep their overheads down in terms of website development work, and use our services on an adhoc basis. With our support, there's no limitations with their current CMS.
These ongoing improvements and having access to the web development team are key factors behind why eatsleepdoodle choose to work with Rank Your Domain.
- Google Analytics
- Facebook Ads
- Photoshop
- Search Metrics
- Google Ads
Let's Collaborate
No one understands your business better than you, which is why the work we do with our clients is collaborative.