Mobile app development has continuously changed over the last few years and so has the way that companies collect and use the data acquired. 

Explore how your business can benefit from having its own unique mobile app, not only as a new point of sale but for the gathering of new data to help drive your business towards new heights. 

Please note: the Core Web Vitals update has been pushed back to June 2021

In May, Google announced one of their next ranking updates with the introduction of three Core Web Vitals, which focus on more page experience metrics than ever before. This update has been released far in advance and is set to come into force in May 2021. Find out more about the new Core Web Vitals and how the 2021 algorithm update will affect your site's ranking.

Azure is a cloud computing platform – with many solutions to meet your business needs, with all the key subscription models, Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) and can be used for virtual desktops and servers with a variety operating systems, providing Storage, Networking, Security and much so much more, the possibilities with Azure are vast.

Building your backlink portfolio and improving your search engine rankings are two things that go hand in hand. Your aim is to gain valuable backlinks from trustworthy sites with high-authoritative domains that are relevant to your website. An outreach strategy can make or break a businesses' SEO efforts, which is why we have created the ultimate guide to formulating a winning outreaching plan. Keep reading to find out all the tactics and tips you'll need to know.  

The Stories feature is conquering the social media world, making more and more businesses adapt their marketing efforts to include more of this form of content. LinkedIn is the latest platform to embrace this trend, which will allow organisations to engage with their audience like never before.  

People in the UK spend around 5 hours on their mobile devices daily. 86% of this time is spent on mobile apps, while only 14% is looking at content through web browsers, meaning that these days it takes more than just a mobile-friendly website for your company to have an effective mobile strategy. However, businesses see the potential for growth using apps and have proven that with the right app development they can increase their sales, brand awareness, customer retention and improve their internal processes. 

There are many Content Management Systems out there, yet WordPress and Joomla are by far the most popular and respected. There are however some significant differences between the two. The basic disparity between the them is that Joomla started out as a CMS meant to serve portal-like websites, while WordPress was originally a blog-focused platform. 

Microsoft is considering bringing Android apps to Windows in 2021. According to Windows Central, Microsoft’s “Project Latte” could see the light of day as soon as Autumn 2021. Keep reading to find out more. 

In 2020, Apple announced a new iOS 14 App Tracking Transparency framework, requiring apps to show an opt-IN prompt. This will have implications on Facebook Ads and most likely cause disruptions to businesses that rely on personalised advertisement. 

2020 has come to an end, however, many of the digital marketing trends we watched ignite last year will continue to prosper in 2021. From inclusivity, interactive content and local SEO, to sustainability, this article will cover the upcoming trends for 2021, so that your business can stay on top of digital.

Social media platforms and how they are used are continually changing, making it difficult for businesses to keep up. The current loss of trust towards companies online has created a content format that encourages brand authenticity and audiences choose to interact with it more and more. 

There are always things you can learn from your competition, even if it's how not to do something. However, first of all you have to identify the correct competition. Keep reading to find out which companies to focus on and how to benefit from their online experience.