Magento is an e-commerce platform built on open source technology. Its unique selling point is providing both small and big online businesses with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store, and is increasingly proving to be a desirable choice for e-commerce entrepreneurs. This article will look at its features, the advantages of using it, and why it is so popular amongst thousands of e-commerce storeowners globally. In this post we are referring primarily to Magento 2, however, to keep things simple we will only be using the name Magento.
Magento Opensource is the free version of Magento that can be downloaded, customized, and self-hosted. On the opposite, there is Magento Commerce, a premium version of Magento Opensource that includes cloud-hosting as part of the subscription fee. Furthermore, Magento Commerce customers have the option between an on-premise deployment and a cloud-hosted solution. The latter gives you a cloud-hosted environment, allowing you to benefit from a SaaS e-commerce solution. Magento's ability to scale allows shops with only a few products and simple needs to easily expand to thousands of products and more complex customer behaviours without changing platforms.
Research has shown that 50% of website users would leave if the site takes longer than 3 seconds to load, drastically increasing the bounce rate. One of Magento’s main benefits is the quick loading time.
Magento offers impressive SEO, marketing and catalogue-management tools. The main source for driving traffic to e-commerce sites is organic search, which is why having extensive SEO options will benefit your company in the long term.
The platform provides the option for various upsells and cross-sells to enhance the user experience and increase order value potential. In addition, you can easily add promotions to checkout pages, which further improves customer experience. Magento allows you to add videos and multiple photos to your site, to view the product from every angle and to help provide your customers with all the information they need to make the purchase.
Magento offers intelligent search options, allowing you to filter products using different search filters and parameters. It makes use of product reviews, recently viewed products, product tags and more, which allows users to customise each search phrase with auto-suggested terms.
With an increasing amount of shoppers shopping on their mobile devices, companies need to ensure that their online stores are mobile-friendly. Magento is one of the leading e-commerce platforms in this regard, offering a very user-friendly, mobile checkout experience.
It can’t be argued that frequent security checks and updates are a benefit, however, the security updates need to be manually installed, which isn’t always straightforward. Working with Rank Your Domain will ensure that your site’s security is always up to date, giving you more time to focus on developing your business.
Magento has a large, helpful community that all users have access to, meaning that you don’t have to be a computer scientist to be able to work with this platform. Furthermore, you have access to a large library of third-party extensions to add just about any functionality you could ever need to your online store. However, the more complex your business becomes, you may need some extra help, especially if you want your online shop to be highly customised. At Rank Your Domain, we offer a complete Magento solution for your business.
Due to the fact that Magento is an open-source platform, users have the ability to customize the code in any way they like, and it contains a variety of plug-ins and themes which can improve a customer's experience. This being said, if you have no prior technical knowledge you are risking breaking your e-commerce environment. If you would like to have a highly customized, bespoke back-end, it’s advisable to seek professional consultation.
Magento permits the integration of popular marketplaces such as Amazon and eBay, allowing retailers to create an omnichannel experience to allow their products and services to reach a much wider audience.
Magento is a platform that both shoppers and developers can enjoy. It provides a user-friendly experience and is suitable for small and large online merchants. One of its many advantages are the customisation options, which allow you to create a unique e-commerce site, quick loading speed and effective security measures.
Digital Marketing Executive
Wiktoria lives to create, she is a marketing postgraduate who loves social media and content creation. Customer satisfaction and driving engagement is at the heart of her work. She has worked with different clients including fintechs, affiliate marketing agencies and NGOs for over 3 years to grow their brands, as well as provide them with original and creative content. Since joining Rank Your Domain, Tori has focused on content creation and social media marketing.
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