Social media platforms and how they are used are continually changing, making it difficult for businesses to keep up. The current loss of trust towards companies online has created a content format that encourages brand authenticity and audiences choose to interact with it more and more. 

There are always things you can learn from your competition, even if it's how not to do something. However, first of all you have to identify the correct competition. Keep reading to find out which companies to focus on and how to benefit from their online experience. 

With Christmas just around the corner, it's the best time to create a strong Christmas marketing campaign. Read our latest guide and implement the best marketing strategy tips to help your business stand out from the crowd during this festive season. 

Getting your email marketing content to convert is both an art and a science. At times we’ve all suffered from a lack of creativity or have settled so much in the routine of writing the same content that we don’t see a way out. Luckily for you, this guide will share with you some tips on how to create high-conversion email content.

PPC audits will help you examine your campaigns to ensure you are meeting your goals and maximising ROI.

No matter your industry, authoritative entrepreneurs or businesses with proven expertise are more likely to attract customers and achieve sales. Keep reading to find out how to stand out from the crowd and increase your business’s credibility.

Branding has come a long way since plain logos and packaging designs. Now it's all about user experience, building relationships with customers and keeping up with the changing times. If you want to stay ahead of the branding game in the digital era, get ready to dive into this comprehensive guide.

The latest Google update seems to have delivered positive results for frequently visited sites during the coronavirus outbreak. Google stated that they have never seen as many searches for a single topic over a sustained period of time as ‘COVID-19’, so it is clear that the pandemic has influenced the latest update.

Voice search is growing in popularity, with more and more businesses optimising for voice-based search. In this post, we explain the top voice search statistics, facts and trends that can help you create a good SEO and marketing plan for voice search.

Understandably, many companies will feel overwhelmed at this time during the Coronavirus outbreak, focusing on protecting their families and staff. While such matters are an absolute priority and should be your primary consideration, for businesses looking to utilise this potentially quiet period to re-evaluate business processes and develop new ideas, we have listed some opportunities to better your business.

Once a luxury, now a norm. Protective measures around the world are being taken after the outbreak of Covid-19. Companies everywhere have rolled out mandatory remote work, which can be a drastic change to what most employees are used to.

In the world of digital marketing, it's crucial to stay one step ahead of the competition which means you need to constantly rethink and develop your marketing strategy. Here are just five ways that you can help refresh your digital marketing in 2020.