Before you invest valuable time and resources into a new marketing plan, you should learn and understand the competitive landscape that your business operates in. 

It can be hard to get email marketing right and see the results you were hoping for from your campaigns. Is there such a thing as the perfect email to send, that sees the best outcomes for your business? 

Your website is essential to your digital marketing activities. If you're questioning why you aren't getting the visits or the conversions, then you should take a hard look at your website.

An XML sitemap is a useful tool for SEO when used correctly. It acts as a map to all the important pages on a website, and helps guide the search engines to this content for indexing.

If you have an eCommerce website, then it is essential that you have a content marketing strategy in place to effectively promote your site. Content marketing is consistently found to offer the greatest return on investment and will support SEO, social reach and brand awareness. 

Are you getting enough traffic on your website? If you're struggling, make sure that you are meeting these essential criteria. You need to use HTTPS, optimise your site speed and become more mobile-friendly.

Google have updated their ‘Test My Site’ tool with a new set of features, telling you how much traffic you are losing due to mobile load time and how you compare to competitors.

HTTP status codes are an important part of SEO and should be understood in order to give your website the best chance of performing well in the search engines. This article acts as a guide to HTTP status codes.

Redirection will be required at some point throughout a website’s lifespan, and choosing the right kind is vital. This guide will take you through the different types of redirects and when to use them for your site.

Start writing blog posts as part of your content strategy. This guide will give you an idea of how to get started. It narrows the process in to 10 steps so that your business is able to produce interesting content.

Google have announced further updates to AdWords click-to-call ads. The new updates include account-level call extensions, new ad design, and more detailed reporting features.

Non-profit organisation, Creative Commons have launched a new search engine, CC Search, designed to help users find free images that are legal to use, and provide credit to their copyright holder.