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We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

Digital Marketing

Bing Ads Roll Out Audience Exclusions for Remarketing Campaigns

Tuesday, 14 February 2017 Adam Futcher , In: Digital Marketing

Bing Ads Roll Out Audience Exclusions for Remarketing Campaigns

Bing Ads has launched the option to exclude audiences from remarketing campaigns. If there are audiences that you don’t wish to advertise to, then displaying remarketing ads to them wouldn’t be worthwhile.

A Guide to Using Canonical Tags

Tuesday, 31 January 2017 Adam Futcher , In: Digital Marketing

A Guide to Using Canonical Tags

When used correctly, canonical tags can help improve the SEO of a website that contains duplicate content across multiple URLs. Read our guide to canonical tags to learn how to use them effectively.

Link Building & Brand Awareness in 2017

Friday, 27 January 2017 Dave Davies , In: Digital Marketing

Link Building & Brand Awareness in 2017

We have compiled some great resources that you should consider using to help with your link building and brand awareness strategy in 2017.

Bing Ads Introduce Automated Imports for Syncing Campaigns with Google AdWords

Wednesday, 25 January 2017 Adam Futcher , In: Digital Marketing

Bing Ads Introduce Automated Imports for Syncing Campaigns with Google AdWords

Bing Ads has launched Automated Imports, allowing advertisers to easily sync campaigns across Google AdWords and Bing Ads accounts.

Google to Launch Automated Call Extensions on Mobile Ads in February

Thursday, 12 January 2017 Adam Futcher , In: Digital Marketing

Google to Launch Automated Call Extensions on Mobile Ads in February

As of 6th February 2017, call extensions will be automatically generated and included in AdWords mobile ads if there is a prominent phone number featured on the landing page of the website.

Google Show Product Schema Rich Snippets in Image Search Results

Thursday, 15 December 2016 Dave Davies , In: Digital Marketing

Google Show Product Schema Rich Snippets in Image Search Results

Google Image Search is now supporting product schema markup in the mobile image search results, displaying rich snippets via product schema markup.

Facebook Launch Creative Hub to Help Marketers Get the Most from Ads

Thursday, 01 December 2016 Adam Futcher , In: Social MediaDigital Marketing

Facebook Launch Creative Hub to Help Marketers Get the Most from Ads

Facebook has launched a new online platform called Creative Hub, for marketers, brands or anyone else involved in the creation of Facebook and Instagram ads.

Google Starts Testing Mobile-First Index

Wednesday, 09 November 2016 Adam Futcher , In: Digital Marketing

Google Starts Testing Mobile-First Index

Google has announced that it has begun testing mobile-first indexing, using mobile content instead of desktop, to decide how to rank sites within search results.

Click-to-Message Extension Coming to Google AdWords Ads

Wednesday, 19 October 2016 Adam Futcher , In: Digital Marketing

Click-to-Message Extension Coming to Google AdWords Ads

Google AdWords’ new click-to-message mobile ad extensions will be rolling out globally over the next few weeks, allowing users to connect with advertisers via SMS text messaging.

Penguin 4.0 Has Begun Rolling out & Now Makes up Part of the Core Search Algorithm

Friday, 23 September 2016 Adam Futcher , In: Digital Marketing

Penguin 4.0 Has Begun Rolling out & Now Makes up Part of the Core Search Algorithm

Google have confirmed that Penguin 4.0 has begun rolling out today, nearly two years since the last update. It will now run in real-time as part of the core search algorithm.

Accelerated Mobile Pages (AMPs) Rollout in Google’s Organic Search Results

Thursday, 22 September 2016 Adam Futcher , In: Digital Marketing

Accelerated Mobile Pages (AMPs) Rollout in Google’s Organic Search Results

Google have begun a global rollout of Accelerated Mobile Pages (AMPs) within the mobile organic search results. Users will now start to see AMP results within the organic listings, labelled with the AMP tag.

LinkedIn Launches Content Search Feature on its Android & iOS Mobile Apps

Friday, 26 August 2016 Adam Futcher , In: Social MediaDigital Marketing

LinkedIn Launches Content Search Feature on its Android & iOS Mobile Apps

LinkedIn has updated its Android and iOS mobile apps with a new feature in the search tool. Users will now be able to search by topic and hashtags to find related content and professional knowledge...

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